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How Important is the “Made in the U.S.A.” Brand?

February 05, 2015

A quick glance at how a product’s “Made in the U.S.A.” brand can change a consumer’s perception of your product.

Many are impressed with a company selling only American made products, but is it really all that important? Many companies that have become involved in the reshoring process have helped restore production to the U.S., allowing them to take advantage of branding themselves as “Made in the U.S.A.”

Perceived Quality over Price

Companies in the past have been attracted to overseas production for significant cost savings, but many consumers are more attracted to 100% American made products. Businesses have found that the “Made in the U.S.A.” brand can be a beneficial branding opportunity that will give consumers the incentive to pay more for their American made product over less expensive, non-American products. To many buyers, American made products can provide a positive brand and public image for businesses- both of which cannot be taken for granted.

For more information on the beneficial but somewhat difficult process of putting American made products on your shelves, read our whitepaper: Restoring Business through Reshoring.

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